Case study

Podskalí Roztoky: marketing study for a residential development

A residential project in Roztoky near Prague before the start of sales. Study and recommendations by Psolution, implementation by the developer.

Predict
Plan
Real estate

Client: Podskalí Roztoky
Industry: Real estate and development
Period: [to be added]

01Brief

A new residential project before the start of sales. The developer needed a basis for decisions on product and marketing.

02Our solution

A two-part study: analytical and marketing. We do not publish the content, only what the developer implemented.

Analytical part

Market and location, competing projects, target groups and price level.

Marketing part

Positioning, name, communication pillars and recommendations for the website and on-site presentation.

03Result

[number]sales result
[number]time to sell
3communication pillars

The developer implemented the recommendations: the name Podskalí Roztoky, identity, a website “Living close to nature with excellent access and amenities” with the pillars nature, accessibility and exclusivity, and a construction fence with banners.

04Gallery