E-commerce marketing that counts in margin
For online stores and B2C brands that want more profitable orders: Google Ads and Performance Max, Sklik, Meta Ads, SEO and return tracking tied to margin and revenue.
- For
- Online stores, B2C brands
- Channels
- Google Ads · PMax · Sklik · Meta · SEO
- We measure
- Revenue, ROAS, margin
01Specifics
How e-commerce marketing is different
In e-commerce, the return on every crown spent on ads matters. We manage campaigns on revenue and margin and watch cost-to-revenue ratio.
- Hundreds of products and a feed at the core.
- Seasonality and promotions.
- Competition on comparison sites and marketplaces.
- Accurate order tracking after cookie consent.
02How we help
How we help in each of the three competences
- 01 Predict
Demand data
Search volume, seasonality, competitor prices and sales forecast.
- 02 Plan
Plan and budget
Budget by category and margin, seasonal plan.
- 03 Perform
Campaigns and SEO
Google Ads, Performance Max, Sklik, Meta and category SEO.
03Clients
E-commerce and B2C clients
E-commerce and B2C
- Auto CharouzAutomotive
- 5starjetTravel and luxury
- EcotonerE-commerce
- Pivo Grando[industry]
- Trihorse[industry]
- Malina[industry]
- Klaudia Eis[industry]
Production version: monochrome client logos (SVG, alt “Logo X, industry”), colour on hover. Industries and permissions to be confirmed.
04Case studies
Case studies from the industry
Looker Studio report [photo to be supplied] PPC campaigns for B2B manufacturing
Audit, new conversion tracking, campaign structure.
?FAQ
Frequently asked questions
What do you optimise e-commerce campaigns for?
Revenue and margin; we track cost-to-revenue and return, not just order count.
Do you manage the product feed?
Yes, for Google Merchant Center and Sklik.
How do you track after the cookie banner?
Consent Mode v2 and server-side tracking as agreed.
First consultation
Book a first consultation
We will discuss where marketing can bring you the most.
You will speak directly with the founder
Pavlína Marková