02 Plan
Marketing consulting, strategy and interim marketing
Marketing consulting with a senior marketing consultant, marketing and go-to-market strategy, marketing audit and outsourced marketing including an interim marketing director. Senior marketing leadership without a full-time salary.
- For
- B2B, manufacturing, SaaS, developers
- Models
- Project · retainer · hourly
- Output
- Strategy, plan with KPIs, leadership
01Problems
When you need strategy and leadership
- The budget grows, enquiries do not.
- Every supplier pulls in a different direction.
- You are launching a new product or entering a market.
- You have no marketing director and a full-time role does not pay off.
02Services
Plan services: strategy and consulting
Choose a service. Each page explains when you need it, what you get and how it works.
- 02 · Plan
- Marketing strategyPageTarget groups, positioning, channels, plan with KPIs.
- Go-to-market strategyPageProduct launch for SaaS and B2B.
- Interim marketing directorPageMarketing leadership a few days a month.
- Marketing auditPageCommunication, channels, tracking and website.
- Marketing consultingPageA senior consultant on a specific problem.
03Outputs
Typical outputs
Strategy
Target groups, positioning, priorities.
12-month plan
Activities, channels, budget, KPIs.
Audit
Findings ranked by priority.
Leadership
Regular reporting to management and sales.
04Case studies
Case study
Product screen or report [photo to be supplied] Marketing launch of a B2B SaaS startup
- Brief
- [to be added]
- Solution
- Go-to-market strategy, LinkedIn and Google Ads campaigns.
- Result
- [result]
05Pricing
Engagement models and pricing
- Project
Strategy or audit
One-off output with a clear scope.
[from … CZK] - Retainer
Interim marketing director
Scope in days per month.
[from … CZK / month] - Consulting
Hourly
Online or in person in Prague.
[from … CZK / hour]
?FAQ
Frequently asked questions
How much does an interim marketing director cost?
Depending on the number of days per month. [from … CZK per month]
What is the difference between a strategy and a marketing plan?
A strategy says where and why. A plan says what, when and for how much.
Do you work with our in-house team?
Yes. We build the strategy with management and sales and then lead or complement your team.
How long does a marketing audit take?
Usually a few weeks, depending on the number of channels. [to be confirmed]
First consultation
Book a first consultation
We will discuss where marketing can bring you the most.
You will speak directly with the founder
Pavlína Marková