B2B marketing for manufacturing, industry and technology companies
B2B marketing for manufacturers, industrial and technology companies that need qualified enquiries and sales, not just traffic: B2B marketing strategy, lead generation, Google Ads, Sklik and LinkedIn. Instead of a large B2B agency you work directly with senior people.
In B2B one person does not decide, a buying team does: engineer, buyer, CFO and owner. The cycle takes months, the product is technical and the result is an enquiry, not an order in a cart.
Low search volume, high value per deal.
Trade fairs and personal sales alongside online channels.
Sales teams need materials, not just leads.
Results show up in the CRM, not in Google Analytics.
02How we help
How we help in each of the three competences
01 Predict
Data on the market and buying team
Market size, competitors and a map of decision-makers at your target companies.
B2B marketing is marketing from companies to companies. It deals with a buying team, a longer sales cycle and higher deal value, so it measures enquiries and opportunities, not carts.
Does LinkedIn advertising work for manufacturing?
Yes, for reaching decision-makers by company, industry and role. It costs more than Google Ads, so we combine it with search and content.
How do you connect marketing with sales?
Shared goals, a definition of a qualified enquiry, passing contacts to the CRM and offline conversions back to ad platforms.
How fast does B2B marketing bring enquiries?
Search campaigns within weeks. Content, SEO and LinkedIn build demand over months.
First consultation
Book a first consultation
We will discuss where marketing can bring you the most.
You will speak directly with the founder Pavlína Marková
