01 Predict · Service
A marketing study as the basis for product decisions
For developers, manufacturers and technology companies before launching a product or project. The analytical part describes the market, competitors and customers; the marketing part recommends positioning, name, price and approach.
- For
- Developers, manufacturing, technology
- Output
- Study and management presentation
- Price
- [from … CZK]
When you need it
- You are preparing a new residential project or product.
- You are deciding on price, layouts or positioning.
- You need a basis for a bank, investor or management.
- You are entering a new market or segment.
What you get
- Analytical part: market, location, competitors, prices.
- Target groups and their motivations.
- Marketing part: positioning, name, communication pillars.
- Recommended approach and a management presentation.
How it works
Brief and hypotheses
What exactly you need to decide.
Data collection
Desk research, search data, interviews.
Analysis and conclusions
What the data means for product and price.
Recommendations
Positioning, name, approach and next steps.
04Case studies
Case study
Podskalí Roztoky: marketing study for a residential development
- Brief
- A new residential project before the start of sales.
- Solution
- A two-part study: analytical and marketing.
- Result
- Name, identity, website and construction fence banners based on the study.
?FAQ
Frequently asked questions
How long does a marketing study take?
Usually several weeks, depending on the market and number of interviews. [to be confirmed]
What is the difference between a study and market research?
Market research collects data. A study builds on it and says what to do with it.
Do you publish study content?
No. The study belongs to the client; case studies show only implemented outputs.
First consultation
Book a first consultation
We will discuss where marketing can bring you the most.
You will speak directly with the founder
Pavlína Marková
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