Marketing for real estate developers: from study to sold apartments
For developers who want to decide on product and price based on data and sell apartments faster: a marketing study before sales start, project name, website, on-site presentation, campaigns and video.
- Start
- Before sales launch
- Reference
- Podskalí Roztoky
- Output
- Study, name, website, campaigns, video
01Specifics
Why start marketing before sales begin
A project’s success is decided before sales start: layouts, price, name and the first impression of the site are expensive to change later.
- Competing projects in the area and their prices.
- Who will buy the apartments and why.
- A name and message that set the project apart.
- Website, banners and construction fence in one style.
02How we help
How we help in each of the three competences
- 01 Predict
Project marketing study
Market, location, competing projects, target groups and price level.
- 02 Plan
Name, positioning and sales plan
Name, communication pillars and a marketing plan by construction phase.
- 03 Perform
Website, campaigns and video
Project website, on-site presentation, pre-sale and final-sale campaigns and a show apartment video.
03Clients
Real estate and development clients
Real estate and development
- Podskalí RoztokyResidential project
- Eden koupelnyHome
Production version: monochrome client logos (SVG, alt “Logo X, industry”), colour on hover. Industries and permissions to be confirmed.
04Case studies
Case studies for developers
Podskalí Roztoky: marketing study for a residential development
- Brief
- A new residential project before the start of sales.
- Solution
- A two-part study: analytical and marketing.
- Result
- Name, identity, website and construction fence banners based on the study.
Still from the show apartment video [photo to be supplied] Promo and product video for selling the last apartments
Promo video of the show apartment and product videos.
Coming soon
05Process
How we work with developers
- 01
Study
Market, location, competitors and prices.
- 02
Product and name
Product recommendations, name and positioning.
- 03
Website and site
Project website, banners and fence.
- 04
Sales
Campaigns, video, evaluation.
?FAQ
Frequently asked questions
When should project marketing start?
Ideally before final layouts and prices are set, at the latest 6 months before sales start. The study then shapes the product, not just the ads.
What if we already have a name and website?
We build on them. We check how they hold up against the market and competitors and add what is missing.
Will you prepare materials for the real estate agency?
Yes. A project presentation, arguments for target groups and sales materials.
Do you analyse the local property market?
Yes, it is part of the study: competing projects, price per square metre and sales pace.
First consultation
Book a first consultation
We will discuss where marketing can bring you the most.
You will speak directly with the founder
Pavlína Marková