01 Predict · Service
Target group analysis: who buys and how they decide
For companies that need to know whom they are talking to. We describe who buys, why and how they decide. In B2B we map the whole buying team and decision process, not just one “customer”.
- For
- B2B, SaaS, developers
- Output
- Personas and decision map
- Price
- [from … CZK]
When you need it
- Marketing talks to everyone and reaches no one.
- Sales and marketing disagree on who the customer is.
- You are preparing a new product or campaign.
- In B2B you do not know who decides.
What you get
- Personas with motivations and concerns.
- In B2B a map of the buying team and roles.
- The decision journey and key moments.
- Recommended messages for each group.
How it works
01
Hypotheses
What you and your sales team know.
02
Interviews and data
Customers, sales, analytics.
03
Personas and map
Roles, motivations, decisions.
04
Messages
What to say to whom at which stage.
04Case studies
Case study
Product screen or report [photo to be supplied] Marketing launch of a B2B SaaS startup
- Brief
- [to be added]
- Solution
- Go-to-market strategy, LinkedIn and Google Ads campaigns.
- Result
- [result]
?FAQ
Frequently asked questions
How many interviews are needed?
Usually 6–12 per segment, depending on the market.
Will you help recruit respondents?
Yes, from your customers and beyond.
Does a strategy follow?
Yes, personas are the basis of a marketing strategy.
First consultation
Book a first consultation
We will discuss where marketing can bring you the most.
You will speak directly with the founder
Pavlína Marková
→Related