SaaS marketing for B2B software and technology companies
For SaaS and technology companies that need to find the right segment, explain the product and bring demo calls and paying customers: go-to-market strategy, LinkedIn, Google Ads and full-funnel tracking.
- For
- SaaS, software, technology
- Channels
- LinkedIn · Google Ads · content · e-mail
- We measure
- Lead → demo → customer
01Specifics
How SaaS marketing is different
In SaaS, recurring revenue matters, not a one-off sale. Marketing must bring customers who stay and measure the whole path from lead to payment.
- The product is complex and changes fast.
- A buying team and users both decide.
- A global market and English from day one.
- CAC, demo conversion and retention are measured.
02How we help
How we help in each of the three competences
- 01 Predict
Segments and competitors
Who needs the product most and how to stand out.
- 02 Plan
Go-to-market
Positioning, pricing, channels and a 90-day plan.
- 03 Perform
Campaigns and tracking
LinkedIn and Google Ads for demo calls, content and e-mail for nurturing.
03Clients
SaaS and technology clients
SaaS and technology
- FaceUpSaaS
- POS Digital[industry]
- NNTB[industry]
Production version: monochrome client logos (SVG, alt “Logo X, industry”), colour on hover. Industries and permissions to be confirmed.
04Case studies
Case studies from the industry
Product screen or report [photo to be supplied] Marketing launch of a B2B SaaS startup
Go-to-market strategy, LinkedIn and Google Ads campaigns.
Looker Studio report [photo to be supplied] PPC campaigns for B2B manufacturing
Audit, new conversion tracking, campaign structure.
?FAQ
Frequently asked questions
What is SaaS marketing?
Marketing of software sold as a service. The goal is not a one-off sale but a customer who pays long-term.
Which channel works best for B2B SaaS?
Usually Google Ads for active demand and LinkedIn for decision-makers, supported by content.
Do you help with entering foreign markets?
Yes, we manage campaigns for international markets and in English.
First consultation
Book a first consultation
We will discuss where marketing can bring you the most.
You will speak directly with the founder
Pavlína Marková