Case study
PPC campaigns for B2B manufacturing: fewer expensive clicks, more enquiries
A manufacturer with expensive clicks and few enquiries. Audit, new tracking and campaign rebuild.
- Client
- [client with permission]
- Industry
- B2B and manufacturing
- Period
- [to be added]
01Brief
Google Ads campaigns were expensive and brought few enquiries. The company did not know what one enquiry cost.
02Our solution
We started with a PPC audit, then set up tracking and rebuilt the campaigns.
Audit and tracking
Conversions in Google Ads and GA4, offline conversions from the CRM.
Campaign rebuild
Structure by product line, negative keywords, landing pages.
03Result
- [verified number]cost per click
- [number]enquiries
- [number]cost per enquiry
[result text and verified numbers to be added]
04Gallery
Gallery
05Quote
What the client says
[client quote with permission]
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