03 Perform · Service
PPC audit: where your ads lose money
For companies whose ad costs grow while enquiries do not, or who are changing agency: a review of tracking, structure, keywords, budget and landing pages.
- Access
- Read-only
- Output
- Report with priorities and savings estimate
- Timing
- [within … business days]
- Price
- [from … CZK]
When a PPC audit pays off
- Costs grow, enquiries do not.
- You are changing agency or taking over an account.
- You plan to increase the budget.
- You do not know what one enquiry costs.
What we check
Conversion tracking and GA4
Are enquiries and calls tracked correctly?
Account structure
Does it match your offer and priorities?
Keywords and negatives
Which searches the ads actually run on.
Ads and extensions
Message and relevance.
Bids and budget
Bidding strategy, Performance Max.
Landing pages
Do they lead to an enquiry?
What you get
- A report with findings ranked by priority.
- A savings estimate for each item.
- An online review of the results.
After the audit
You can fix the issues yourselves, with us, or we take over campaign management.
04Pricing
PPC audit pricing
- Audit
One account
Google Ads or Sklik.
[from … CZK] - Audit
Several channels
Google Ads, Sklik, Meta, LinkedIn.
[from … CZK] - Follow-up
Campaign management
When we take over management.
Audit price deducted
05Case studies
How we did it for B2B manufacturing
Looker Studio report [photo to be supplied] PPC campaigns for B2B manufacturing
- Brief
- Expensive clicks, few enquiries.
- Solution
- Audit, new conversion tracking, campaign structure.
- Result
- [result with a verified source]
?FAQ
Frequently asked questions
Do you need access to the account?
Yes, read-only. We change nothing without agreement.
Is an audit useful for a small budget?
Yes. With a smaller budget every mistake shows more.
Do you audit Sklik and Meta Ads too?
Yes. Google Ads, Sklik, Meta Ads and LinkedIn.
What if we fix the issues ourselves?
That is fine. The report is written so your team can handle it.
PPC audit
Order a PPC audit
Send us a few details about the account. We will reply with a date and approach.
You will speak directly with the founder
Pavlína Marková